Columbia Land Trust takes conservation seriously—but not too seriously. Watch your email inbox and social media on December 1st, the Tuesday after Thanksgiving, to find out what we mean.
Around here, we’re all about the land. We focus on conserving and caring for the lands, waters, and wildlife of the Columbia River region through sound science and strong relationships. We opt for meaningful conservation over high-visibility projects, substance over style. Our conservationists and stewards prefer to stand behind their work rather than in front of it.
That said, we’re not opposed to having a laugh every once in a while. On one day in particular, we like to have a little fun with our supporters and try a more light-hearted, even cheeky public persona on for size. That day is Giving Tuesday, a global day of online giving that leverages the power of social media and collaboration to kick off the giving season. Founded in 2012, Giving Tuesday encourages people to support the causes they care about following the two biggest shopping days of the year (Black Friday and Cyber Monday). This year Giving Tuesday falls on December 1st.
As Giving Tuesday has grown in recent years, many charitable people have seen their email inboxes balloon and their Facebook feeds clog with requests for support. We know it can be fatiguing, which is why we like to bring a little levity to the occasion. In years past, we shared shamelessly cute photos of fuzzy baby animals, and this year we’ve got something a little different (and maybe a tad odd) planned.
Thanks to the amazing generosity of people like you, we managed to raise $9,300 for conservation last Giving Tuesday. What an inspiring commitment to protecting the natural lands that make the Pacific Northwest like nowhere else on Earth! This year we’re raising the bar with an ambitious $12,000 single-day giving goal. With your help, we can do it!
We hope that this year on December 1st, you’ll follow along on social media (Facebook, Twitter, and Instagram) and encourage your friends, colleagues, and families to do the same. Together we’ll support our ongoing efforts to conserve and care for the lands, waters, and wildlife of the Columbia River region, and have a little bit of fun while we’re at it.